Other brands
One Range,
One Customer
Format tweaks and scent variants get marketed as innovation. The same core product, sold to everyone, at every life stage.
We don’t just sell shampoo. We build haircare systems.
Pregnancy. Menopause. Stress. Testosterone. Time. Hair changes at every stage of your life, and one bottle was never going to keep up with all of it.
We built this category in Australia.
Since 2020, from five products to four systems and eleven countries.
#1 Hair Growth Shampoo
#1 Hair Growth Conditioner
We create formulas, not marketing hype.
We make high-performance scalpcare for real routines - Fermented Yerba Maté caffeine paired with targeted actives, working at all three points of the system. We start at the root, and we build outwards for the stage you're in. No hype, no half-truths, just results we can show you.
Growth Bomb
A system for every stage
of hair change
A core range plus three dedicated life-stage systems, each formulated for its own hair concern and built across all three points of the triangle.
Your hair deserves an approach tailored for the stage you’re in - so that’s how we build our systems
Life moves, and hair moves with it. A hormone shift after birth is nothing like one at 45, and neither is a man getting ahead of thinning at 30.
Preventative, women & men 18-35
SuperchargeThe everyday scalp-health routine. Caffeine-charged cleansing, treatment and daily care for people focused on scalp health and the look of fuller, denser hair.
New mothers
RebirthPost pregnancy. Built for the fourth trimester, when hair doesn't just shed — it dries out, breaks and loses condition as hormones shift and the scalp changes with them.
Women 40+ in menopause
Meno+Formulated for women aged 40+ to support the hair growth cycle during the hormonal transition of menopause.
Men 30+ getting ahead of thinning
MensHigh strength, stripped back. A straightforward routine for staying ahead of thinning.
BUILT FOR EVERY CHAPTER. POWERED BY FOUR SYSTEMS.
Find the system built for the stage you're in.
Two minutes, a few questions about your hair and your life right now, and we'll point you at the right one.
Meet our founders
Two people who've built Australian brands into global ones before.
Blair James
Blair co-founded Bondi Sands, the Melbourne-born brand he built into the world's leading self-tanner -40,000+ stores, 95+ countries, and a $450 million acquisition by Kao Corporation in 2023. He brings the brand building, global retail expansion and the habit of turning Australian challenger brands into international category leaders.
Hamish Buckley
Hamish is a serial consumer brand builder with two global exits - Bean Body, acquired by Access Corporate in 2020, and Mr Bright, acquired by ASXlisted Wellnex Life in 2022 - having scaled both to 12,000+ stores worldwide. Named Wholesale and Distribution Entrepreneur of the Year in 2018, he brings deep expertise across branding, manufacturing and retail execution.
