Breakage-prone hair

From heat stress to over-colouring, these targeted essentials help revive tired hair, enhance shine, and restore softness, leaving strands visibly healthier and more resilient.

Proof that performs. 5-week consumer study, 35 participants.

Scalp-first science that hits fast. We combine caffeine-powered actives with clinically studied botanicals to create formulas built for visible performance - stronger, fuller-looking hair you can actually see and feel.

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0%
reported seeing visibly fuller hair.
94%
reported their hair felt healthier.
89%
reported their hair felt stronger.
*based on a 5 week consumer study with 35 participants using the Growth Bomb Supercharge Shampoo
Breakage-prone hair 101

Breakage-prone hair 101

Why does my hair look dull and lack shine?

When your cuticle layer is rough or coated in residue, light can’t reflect and your hair loses its glow. The AHA Scalp Exfoliant helps remove product build-up and impurities that weigh strands down, restoring natural brightness from the roots. Follow with the Supercharge Serum to hydrate and boost shine while protecting against everyday stress.

Heat and colouring weaken the protein bonds inside your hair. The Strengthening Hair Mask delivers a concentrated hit of moisture and repair actives to restore softness, shine and resilience. For ongoing defence, use the Supercharge Shampoo to energise and protect against further breakage.

Split ends happen when moisture and protein levels are out of balance. Smooth the Booster Serum through mid-lengths and ends to strengthen and condition, and follow with the Strengthening Hair Mask once a week to deeply restore softness and elasticity.

Yes, a scalp that's out of balance can leave strands looking weaker and more brittle. The 2 in 1 Shampoo & Conditioner helps strengthen the scalp environment with Redensyl™ and caffeine while cleansing and conditioning in one step. Pair it with the Supercharge Serum to rehydrate and strengthen the scalp barrier for healthier-looking hair.

Protection is all about prevention. The Supercharge Shampoo cleanses without stripping, while the Supercharge Conditioner creates a lightweight shield against heat and environmental stress. Together, they defend your strands and keep that smooth, glossy finish lasting longer between washes.